~ The Genesee News, January 24, 1902Looking for smallpox? You’ll have to choose a different restaurant.

~ The Genesee News, January 24, 1902

Looking for smallpox? You’ll have to choose a different restaurant.

~ The Columbus Journal, August 30, 1911

~ The Columbus Journal, August 30, 1911

~ The Pensacola Journal, February 9, 1907via Library of Congress"Are You Satisfied With Yourself?"

~ The Pensacola Journal, February 9, 1907
via Library of Congress

"Are You Satisfied With Yourself?"

~ Bank of New South Wales, 1956

~ Bank of New South Wales, 1956

~ Woman’s Bi-Centenary Committee Souvenir, Detroit 1701 - 1901via Internet Archive"The Cause of All Disease is Microbes (so says science)"The story of William Radam and his Microbe Killer

~ Woman’s Bi-Centenary Committee Souvenir, Detroit 1701 - 1901
via Internet Archive

"The Cause of All Disease is Microbes (so says science)"

The story of William Radam and his Microbe Killer

~ Montgomery Wards, 1969

~ Montgomery Wards, 1969

(Source: flickr.com)

~ Country Gentleman, July 12, 1919via Flickr

~ Country Gentleman, July 12, 1919
via Flickr

~ Lana Lobell catalog, “Summer Symphony of Fashions,”  1955via Reminisce.com

~ Lana Lobell catalog, “Summer Symphony of Fashions,” 1955
via Reminisce.com

~ Modern Telephone Service for the Home, 1920
~ San Francisco Blue Book, 1924
~ DeSolla & Company, Asbestos Goods of All Kinds, 1901 via University of Washington University Library

~ DeSolla & Company, Asbestos Goods of All Kinds, 1901 
via University of Washington University Library

~ Advertising and Selling Fortnightly, 1925

Advertising and brand recognition across different forms of media are so universal today that we forget this was once a new concept. Here is Photoplay Magazine illustrating the idea that what people saw on screen and in magazines would impact what they eventually bought.

~ Trans Australia Airlines, c. 1940svia National Library of Australia"The wardrobes listed in this folder are designed to assist you to judge the weight of the items normally carried, and should serve as a handy general guide to the things you’ll probably need."

~ Trans Australia Airlines, c. 1940s
via National Library of Australia

"The wardrobes listed in this folder are designed to assist you to judge the weight of the items normally carried, and should serve as a handy general guide to the things you’ll probably need."

wardrobe for men

~ The Billings County Pioneer,  January 4, 1940"With the help of newspaper advertising you, too, can graduate from the school of indiscriminate buying into the faculty of fastidious purchases!"

~ The Billings County Pioneer, January 4, 1940

"With the help of newspaper advertising you, too, can graduate from the school of indiscriminate buying into the faculty of fastidious purchases!"

~ Morton’s Iodized Salt, 1940via Flickr

~ Morton’s Iodized Salt, 1940
via Flickr