~ Chesterfield cigarettes ad, Saturday Evening Post, 1933
via University of Virginia
I don’t usually post images that are this hard to read, but this one is too interesting to pass up. The 19th Amendment - which gave women the right to vote in the United States - was only 13 years old when this ad appeared, so any woman old enough to vote would have had at least some memory of a time before she had that right. Linking the idea of smoking with the idea of women’s rights - even so indirectly - was an interesting marketing idea.
”I really don’t know if I should smoke…
…but my brothers and my sweetheart smoke, and it does give me a lot of pleasure.
Women began to smoke, so they tell me, just about the time they began to vote, but that’s hardly a reason for women smoking. I guess I just like to smoke that’s all.
It so happens that I smoke CHESTERFIELD. They seem to be milder and they have a very pleasing taste.”