~ Sears & Roebuck, Spring and Summer 1938 via Flickr

~ Sears & Roebuck, Spring and Summer 1938
via Flickr

~ National Bella Hess catalog, 1938via New Vintage Lady

~ National Bella Hess catalog, 1938
via New Vintage Lady

~ Stifel’s Indigo Cloth, 1917via vintage workwear

~ Stifel’s Indigo Cloth, 1917
via vintage workwear

~ How She Became Beautiful, A Guide to the Cultivation and Preservation of Beauty, by Mrs. A.H. Emms
~ Gamage’s Department Store, January 1903via Grace’s Guide

~ Gamage’s Department Store, January 1903
via Grace’s Guide

~ Cawston Ostrich Boas, c. 1911via Harvard University Library"Ostrich Feather Boas Never Go Out Of Fashion … So light they will not crush the most delicate evening gown, and for summer wear, when thrown loosely over the shoulders, have a cool, airy appearance and stylish characteristics that make them most desirable."

~ Cawston Ostrich Boas, c. 1911
via Harvard University Library

"Ostrich Feather Boas Never Go Out Of Fashion … So light they will not crush the most delicate evening gown, and for summer wear, when thrown loosely over the shoulders, have a cool, airy appearance and stylish characteristics that make them most desirable."

~ Lane Bryant, 1940via New Vintage Lady

~ Lane Bryant, 1940
via New Vintage Lady

~ The Mentor: A Little Book for the Guidance of Such Men and Boys as would Appear to Advantage in the Society of Persons of the Better Sort, by Alfred Ayres, 1884via Hathi Trust Digital Library

~ The Mentor: A Little Book for the Guidance of Such Men and Boys as would Appear to Advantage in the Society of Persons of the Better Sort, by Alfred Ayres, 1884
via Hathi Trust Digital Library

~ Hygiene for the Worker, by William H. Tolman, Ph.D. and Adelaide Wood Guthrie, 1912

~ Hygiene for the Worker, by William H. Tolman, Ph.D. and Adelaide Wood Guthrie, 1912

~ Sears & Roebuck, Spring and Summer 1938via Flickr

~ Sears & Roebuck, Spring and Summer 1938
via Flickr

~ Pacific Factag Fabrics, Life magazine, May 24, 1943via Vintage Ads LiveJournal(click to enlarge)"The Pacific Factag is part of the Battle of Elm Street…a weapon just as surely as a gun is a weapon."

~ Pacific Factag Fabrics, Life magazine, May 24, 1943
via Vintage Ads LiveJournal
(click to enlarge)

"The Pacific Factag is part of the Battle of Elm Street…a weapon just as surely as a gun is a weapon."

~ The Home Manual. Everybody’s Guide in Social, Domestic and Business Life. A Treasury of Useful Information for the Millions, 1889

~ The Home Manual. Everybody’s Guide in Social, Domestic and Business Life. A Treasury of Useful Information for the Millions, 1889

~ Sears & Roebuck, Spring and Summer 1938via Flickr

~ Sears & Roebuck, Spring and Summer 1938
via Flickr

~ Women’s Home Companion, July 1916"They are very much in vogue this season, these three-piece beach sets, consisting of a wide hat to shade the eyes, a cushion to sit on, and a bag to hold fancywork and book."

~ Women’s Home Companion, July 1916

"They are very much in vogue this season, these three-piece beach sets, consisting of a wide hat to shade the eyes, a cushion to sit on, and a bag to hold fancywork and book."

Tags: fashion retro

~ Demorest’s Illustrated Monthly, April 1865"The wonderful flexibility and great comfort and pleasure to any lady wearing the Duplex Elliptic Skirt will be experienced particularly in all crowded assemblies, Opera, Carriage, Railroad Cars, Church Pews, Arm-Chairs, for Promenade and House-Dress, as the Skirt can be folded when in use to occupy a small place as easily and conveniently as a silk or muslin dress."

~ Demorest’s Illustrated Monthly, April 1865

"The wonderful flexibility and great comfort and pleasure to any lady wearing the Duplex Elliptic Skirt will be experienced particularly in all crowded assemblies, Opera, Carriage, Railroad Cars, Church Pews, Arm-Chairs, for Promenade and House-Dress, as the Skirt can be folded when in use to occupy a small place as easily and conveniently as a silk or muslin dress."