~ America’s Independent Electric Light and Power Companies, March 1956via Flickr

~ America’s Independent Electric Light and Power Companies, March 1956
via Flickr

~ General Electric ad, National Geographic Magazine, March 1939via Flickr"Even as late as 1900, only one American home in every seven had a bathtub; one in 13 had a telephone; one home in 30 had electric lights. There were only 8000 automobiles. Manufactured products were scarce and expensive."

~ General Electric ad, National Geographic Magazine, March 1939
via Flickr

"Even as late as 1900, only one American home in every seven had a bathtub; one in 13 had a telephone; one home in 30 had electric lights. There were only 8000 automobiles. Manufactured products were scarce and expensive."

~ Electricity on the Farm, General Electric Company, September 1913via Internet Archive

~ Electricity on the Farm, General Electric Company, September 1913
via Internet Archive

~ Live Better…Electrically, c. 1950’svia Chronically Vintage(click to enlarge)"Are you spending too much time in the kitchen? Check the "Live Better Electrically" scale and see."

~ Live Better…Electrically, c. 1950’s
via Chronically Vintage
(click to enlarge)

"Are you spending too much time in the kitchen? Check the "Live Better Electrically" scale and see."

~ The Chicago Blue Book, 1908via Internet Archive(click to enlarge)"The Electric Corn Popper is a revelation"

~ The Chicago Blue Book, 1908
via Internet Archive
(click to enlarge)

"The Electric Corn Popper is a revelation"

~ Polk’s San Francisco City Directory, (San Francisco County, Calif.), 1964(click to enlarge)"When lighting’s not up to snuff, employees don’t see as fast as they could and office productivity suffers."

~ Polk’s San Francisco City Directory, (San Francisco County, Calif.), 1964
(click to enlarge)

"When lighting’s not up to snuff, employees don’t see as fast as they could and office productivity suffers."

~ ad for electricity,  Design for Today magazine, December 1933via Flickr(click to enlarge)"Are you using electricity? - or only electric light."

~ ad for electricity, Design for Today magazine, December 1933
via Flickr
(click to enlarge)

"Are you using electricity? - or only electric light."

~ Osram ad, December 1953via Grace’s Guide(click to enlarge)

~ Osram ad, December 1953
via Grace’s Guide
(click to enlarge)

cabbagingcove:

Electric Light.
 It is electric and it is light.
Product recognition! When completely new products and concepts are rolled out, you have to make sure people understand them…and why they want them. THEN you can market your brand!
Official Souvenir and Guide to the Tennessee State Fair. Sept 23-28, 1907.

cabbagingcove:

Electric Light.

It is electric and it is light.

Product recognition! When completely new products and concepts are rolled out, you have to make sure people understand them…and why they want them. THEN you can market your brand!

Official Souvenir and Guide to the Tennessee State Fair. Sept 23-28, 1907.

(via my-ear-trumpet)

~ McCalls Magazine, April 1957via the totally wonderful what-i-found (seriously - go there now)(click to enlarge)Apparently my kitchen is “Enjoyable!” And here I thought it was just messy…

~ McCalls Magazine, April 1957
via the totally wonderful what-i-found (seriously - go there now)
(click to enlarge)

Apparently my kitchen is “Enjoyable!” And here I thought it was just messy…

~ Your Next Kitchen - by Hotpoint, 1944(click to enlarge)"ELECTRICITY…[i]ts sleepless power leaps to our fingertips to perform tasks which only yesterday etched youthful faces and lovely hands with the indelible lines of toil and fatigue"

~ Your Next Kitchen - by Hotpoint, 1944
(click to enlarge)

"ELECTRICITY…[i]ts sleepless power leaps to our fingertips to perform tasks which only yesterday etched youthful faces and lovely hands with the indelible lines of toil and fatigue"

~ R. V. Wagner & Co. Catalog of Electrical Instruments for Physicians and Surgeons, circa 1900(click to enlarge)

~ R. V. Wagner & Co. Catalog of Electrical Instruments for Physicians and Surgeons, circa 1900
(click to enlarge)

~ Sears, Roebuck and Company. Catalogue of electrical goods, [not before 1906]via Harvard University Library(click to enlarge)"…affords great amusement as well as instruction. The current can be so regulated that it will make a strong man tremble, or so mild as not to injure a child."

~ Sears, Roebuck and Company. Catalogue of electrical goods, [not before 1906]
via Harvard University Library
(click to enlarge)

"…affords great amusement as well as instruction. The current can be so regulated that it will make a strong man tremble, or so mild as not to injure a child."

~ Homecraft, The Aladdin Company Catalog, Bay City, Michigan; 191?via Internet Archive
(click to enlarge)
"LIGHT YOUR HOME BY ELECTRICITYYou will want electric lights in your house as they are just as much a necessity as modern plumbing. They are safe, clean and cheerful and will give you a pride in your home and the same distinction you feel in owning a good automobile.”

~ Homecraft, The Aladdin Company Catalog, Bay City, Michigan; 191?
via Internet Archive
(click to enlarge)

"LIGHT YOUR HOME BY ELECTRICITY
You will want electric lights in your house as they are just as much a necessity as modern plumbing. They are safe, clean and cheerful and will give you a pride in your home and the same distinction you feel in owning a good automobile.”

~ The Spirit of Progress: Electricity the Modern Way, September 1932via National Library of Australia(click to enlarge)

~ The Spirit of Progress: Electricity the Modern Way, September 1932
via National Library of Australia
(click to enlarge)