~ Live Better…Electrically, c. 1950’s
via Chronically Vintage
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“Are you spending too much time in the kitchen? Check the “Live Better Electrically” scale and see.”

~ The Chicago Blue Book, 1908
via Internet Archive
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“The Electric Corn Popper is a revelation”

~ Polk’s San Francisco City Directory, (San Francisco County, Calif.), 1964
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“When lighting’s not up to snuff, employees don’t see as fast as they could and office productivity suffers.”

~ ad for electricity, Design for Today magazine, December 1933
via Flickr
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“Are you using electricity? - or only electric light.”

~ Osram ad, December 1953
via Grace’s Guide
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cabbagingcove:

Electric Light.

It is electric and it is light.

Product recognition! When completely new products and concepts are rolled out, you have to make sure people understand them…and why they want them. THEN you can market your brand!

Official Souvenir and Guide to the Tennessee State Fair. Sept 23-28, 1907.

(via my-ear-trumpet)

~ McCalls Magazine, April 1957
via the totally wonderful what-i-found (seriously - go there now)
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Apparently my kitchen is “Enjoyable!” And here I thought it was just messy…

~ Your Next Kitchen - by Hotpoint, 1944
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“ELECTRICITY…[i]ts sleepless power leaps to our fingertips to perform tasks which only yesterday etched youthful faces and lovely hands with the indelible lines of toil and fatigue”

~ R. V. Wagner & Co. Catalog of Electrical Instruments for Physicians and Surgeons, circa 1900
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~ Sears, Roebuck and Company. Catalogue of electrical goods, [not before 1906]
via Harvard University Library
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“…affords great amusement as well as instruction. The current can be so regulated that it will make a strong man tremble, or so mild as not to injure a child.”

~ Homecraft, The Aladdin Company Catalog, Bay City, Michigan; 191?
via Internet Archive
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“LIGHT YOUR HOME BY ELECTRICITY
You will want electric lights in your house as they are just as much a necessity as modern plumbing. They are safe, clean and cheerful and will give you a pride in your home and the same distinction you feel in owning a good automobile.”

~ The Spirit of Progress: Electricity the Modern Way, September 1932
via National Library of Australia
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