~ “Ready-Made Ad”, The Liquor Book, by Charles Austin Bates, 1899

“The Germans are the healthiest looking people in the world and you know what beer drinkers they are.”

~ Schlitz Beer, 1914
via Flickr

“No skunky taste in Schlitz”

~ “Ready-Made Ad”, The Liquor Book, by Charles Austin Bates, 1899

“When you feel dull and tired take a little stimulant to liven you up, tone you up and make you feel that life is worth living.”

~ Flagstaff Arizona Telephone Directory, September 1943
via Arizona Memory Project

“Drink A Bite To Eat At 10, 2 & 4 O’Clock”

~ The Just-Wed Cookbook, 1917

Sierra Beer: Closer To Not Being Beer Than Any Other Beer

~ The San Francisco Blue Book, 1903
(click to enlarge)

“Not a headache in a barrel”

~ Rainier Beer, Seattle City Directory (1906)
via University of Washington Digital Collection
(click to enlarge)

~ Philadelphia Sanitary Fair Catalogue & Guide, ed. by Thomas Izod, June 1864

“Jolly fellows here predominate, ever ready to join in one’s despondency, and divide with you, your sorrows for the time being”

Note: “The United States Sanitary Commission was a private relief agency created by federal legislation on June 18, 1861, to support sick and wounded soldiers of the U.S. Army during the American Civil War.” (Wikipedia)